About Us

Junior Rags is a unisex childrenswear brand that combines unique designs and official license product for ages 0-14 years.

Every item is ethically sourced and designed with care and attention to detail.  All jersey products are made from premium organic cotton wherever possible and everything is embroidered and printed in the UK using child-friendly inks.

As well as our mainline collection featuring simple images as well as empowering phrases inspired by both the children in our lives and some of our favourite songs, we also have two official license collections;

  • LITTLE ROCK STAR. A range of official David Bowie and Rolling Stones license tees and sweatshirts.
  • ASTRONAUT IN TRAINING.  A range of official NASA clothes for our little space kids to wear, some inspired by actual spacesuits!

At Junior Rags our aim is to design products that adults like buying and our children enjoy wearing as much as we love to create.

Clothing the next generation



London based founder Nicole has worked in the fashion industry for over ten years as a buyer and brand consultant for numerous well-known brands, licenses and retailers.

Since becoming a mum in 2016 and realising there was a lack of cool, simple children’s clothing she decided to create her own range of products that weren’t stereotypical or gender specific.

In 2017 Junior Rags was born.